Big-time swag: Private jets, mega yachts, a $12,000 TV marketed at Sundance Film Festival

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In this Jan. 26, 2015 photo, a Brikk Lux Nikon Kit camera finished in 24k Yellow Gold is displayed at the official ICM Cocktail Reception hosted by The Rand Luxury Suite at St. Regis during the 2015 Sundance Film Festival in Park City, Utah. (Photo by Danny Moloshok/Invision/AP)

PARK CITY, Utah – There’s swag, and then there’s SWAG.

Gift suites along Park City’s Main Street offer parkas and ski gear — fancy freebies to be sure — but the Rand Luxury Lounge in the St. Regis hotel took it to another level.

Inside this swanky hilltop property, accessible by funicular, Sundance festival-goers could learn about (and possibly receive) a $12,000 curved, super hi-def TV; Swiss-made private jets available for rent or purchase; and a massive custom-built yacht that sells for 25 million Euros.

“I hope we sell a yacht today!” said an enthusiastic Ariel Sackett, marketing manager of Wider Yachts, noting that two more affordable models (less than $5 million) were also available.

— Sandy Cohen, www.twitter.com/APSandy .

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