Louisiana delegation travels to China for tourism marketing

BATON ROUGE, La. – Lt. Gov. Billy Nungesser is leading a Louisiana tourism delegation to China, aimed at marketing the state to Chinese officials and tour operators.

Nungesser’s office announced the 10-day trip Tuesday. The Republican lieutenant governor, state tourism officials, chefs and local convention and visitor bureau leaders are part of the 11-person group travelling to Beijing, Shanghai and Hangzhou.

Nungesser says China is one of the largest tourist markets for the U.S., so he thought a personal trip to the country “would pay off handsomely” in attracting people to Louisiana.

Among other things, the delegation will highlight the creation of a state film trail. Nungesser said in a statement that films and TV series are a draw for Chinese travellers to the United States.

The delegation left Monday and returns Sept. 13.