Online shoppers boost small business sales

SAN FRANCISCO – Shoppers, many of them using smartphones, spent $3.6 billion buying online from small businesses on Saturday.

Adobe Analytics, which tracks online sales, says that’s up 18% from a year earlier. Adobe reports that holiday season sales are on track to grow 14.9% from 2018. Small businesses garnered $68.2 billion in online sales from Nov. 1 to Nov. 30.

More people are shopping on their phones. Adobe said Sunday that smartphone revenue made up 41.2% of all e-commerce revenue on Saturday. That is up 22% from a year ago.

Saturday’s top-selling products included toys from Disney’s “Frozen 2,” “Madden 20” and “FIFA 20” video games, Amazon’s Fire TV and Apple AirPods.

Looking ahead to Cyber Monday, Adobe expects a record $9.4 billion in online retail sales, up 19% from last year.

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