Vernon Tourism

Vernon debuts new city brand: ‘Activate Life’

VERNON - McDonald’s has ‘I’m lovin’ it’, NIKE has ‘Just do it’ and now the City of Vernon is embracing the power of the slogan with the new tagline, ‘Activate Life.’ It’s part of a branding initiative to market and promote Vernon among locals and tourists alike. The new tagline replaces the former ‘Vernon Make...

Why you’ve been reading so much about Vernon vacations lately

VERNON - Vernon has made headlines in various travel publications of late, but what you might not know is how those stories came to be. Those writers from major publications in Canada didn't just happen upon little old Vernon, they’re part of an aggressive new marketing strategy led by the city. Articles in the Globe...