NEW YORK (AP) — The SXSW Film & TV Festival will kick off March 7 with the world premiere of Seth Rogen and Evan Goldberg’s “The Studio,” the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio head.

The Austin, Texas, festival announced its slate Wednesday, unveiling the 96 features, including 82 world premieres, selected for its 32nd edition. The SXSW film festival, which is held alongside a sprawling music festival and tech conference, runs March 7-15.

“The Studio,” to debut on Apple TV+ on March 26, stars Rogen alongside Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, and Chase Sui Wonders.

“This brilliantly conceived series is exquisitely cast and written, capturing the fanatical love, dedication, pressure, and, yes, the hubris that defines our industry,” Claudette Godfrey, vice president of the festival, said in a statement. “It’s hilariously spot-on, bringing to life the stories we’ve all heard or witnessed firsthand. We can’t wait to experience the joy and energy radiating from the Paramount when we share this gem with the world.”

SXSW has long been a regular home to some of the movie genres that get less attention at other festivals, particularly comedies, horror films and thrillers. Last year, “Fall Guy” and “Civil War” launched to much fanfare at SXSW.

Seth Rogen's 'The Studio' to open SXSW | iNFOnews.ca — FILE – SXSW Interactive and Film Festival attendees crowd the Austin Convention Center on March 9, 2013, in Austin, Texas. (AP Photo/Jack Plunkett, File)

Matt Johnson’s next film “Nirvanna the Band the Show the Movie” is among the Canadian projects premiering at the festival this year.

The Toronto filmmaker’s passion project, based on his television series “Nirvanna the Band the Show,” will see him play himself alongside friend Jay McCarrol as they continue their quest to book a show at local bar the Rivoli. It’s Johnson’s followup to 2023’s critically lauded “BlackBerry.”

Other Canadian selections include “Your Higher Self,” Quebec filmmaker Annie St-Pierre’s documentary about the world of life coaching; “Boxcutter,” Toronto radio host-turned-director Reza Dahya’s drama about an aspiring rapper’s search for his stolen laptop; and “Dead Lover,” Toronto actress Grace Glowicki’s sophomore film about a gravedigger’s attempt to revive her drowned dream man.

Also premiering: Alex Scharfman’s “Death of a Unicorn,” a comedy about a father (Paul Rudd) and daughter (Jenna Ortega) who accidentally run over a unicorn, and Ben Affleck-starring “The Accountant 2,” the action thriller sequel due out in late April.

Other selections include Mimi Cave’s “Holland,” a Michigan-set thriller starring Nicole Kidman; Flying Lotus’ “Ash,” a sci-fi movie set on a mysterious planet, starring Eiza González and Aaron Paul; and Christopher Landon’s “Drop,” a Blumhouse thriller about a woman terrorized by an anonymous caller. Also on tap is “Are We Good?” a documentary about comedian and podcaster Marc Maron.