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Walmart moves into premium fashion with Lord & Taylor partnership online

Walmart moves into premium fashion with Lord & Taylor partnership online | iNFOnews.ca
FILE - This Thursday, June 1, 2017, file photo, shows a Walmart sign at a store in Hialeah Gardens, Fla. Walmart announced Monday, Nov. 13, 2017, that it will devote a section on its website to upscale Lord & Taylor, the latest strategic partnership as retailers make alliances. (AP Photo/Alan Diaz, File)

TORONTO – Discount retailer Walmart says it will soon offer premium Lord & Taylor fashion brands on its American website.

Walmart says the flagship Lord & Taylor online department store is expected to launch on Walmart.com in spring 2018.

Spokeswoman Denise Incandela says the company’s goal is to create a premium fashion destination as the chain’s customers are searching its website for higher-end items.

She says Walmart is starting with fashion as it expands its online business to include specialized and premium shopping experiences.

The company says Lord & Taylor will be able to reach exponentially more shoppers through a dedicated store on Walmart’s website and app than through its own online presence.

The Hudson’s Bay Co. (TSX:HBC) acquired Lord & Taylor, an American department store founded in 1826 that now has 50 locations in the U.S., in 2012.

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