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As Pats coach talks underinflated footballs, stadium sponsor’s #Flexball ad appears

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New England Patriots football head coach Bill Belichick speaks during a news conference prior to a team practice in Foxborough, Mass., Thursday, Jan. 22, 2015. Belichick addressed the issue of the NFL investigation of deflated footballs. (AP Photo/Elise Amendola)

FOXBOROUGH, Mass. – While Patriots coach Bill Belichick defended himself to reporters on air pressure in footballs, stadium sponsor Gillette had an ad up behind him: #Flexball.

The coincidental ad appeared Thursday as Belichick talked about cheating accusations being investigated by the NFL, saying he doesn’t know how his team used underinflated footballs during a win against the Indianapolis Colts on Sunday.

The win earned the Pats a spot in the Super Bowl on Feb. 1 against the Seattle Seahawks.

New England plays in Gillette Stadium and the Flexball ad is for one of the company’s razors, which uses a small ball to rotate the head of the razor during shaves. After the news conference, #Flexball quickly became a popular hashtag online to poke fun at the coach.

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