Elevate your local knowledge

Sign up for the iNFOnews newsletter today!

Select Region

Selecting your primary region ensures you get the stories that matter to you first.

Broadway’s ‘Once’ proves to be a good investment, recouping $5.5 million for its backers

CP19776618
In this theater image released by Boneau/Bryan-Brown, Steve Kazee, left, and Cristin Milioti are shown in a scene from "Once," in New York. The Tony Award-winning musical “Once” has recouped its .5 million investment in less than six months, producers announced Monday, Aug. 13, 2012. (AP Photo/Boneau/Bryan-Brown, Joan Marcus)

NEW YORK, N.Y. – The Tony Award-winning musical “Once” has proved to be a song at the box office: It has recouped its $5.5 million investment in less than six months.

Produces announced on Monday that the show has turned profitable after just 21 weeks, or “faster than any new Broadway musical in more than a decade.”

The musical starring Steve Kazee and Cristin Milioti is based on the 2006 film about an unlikely romance between a Czech flower seller and an Irish street musician in Dublin.

Like the film, the musical features songs by Marketa Irglova and Glen Hansard, including “Falling Slowly.” It won eight Tonys and last week earned an average ticket price of $124.27.

Traditionally, only about 3 in 10 Broadway shows recoup.

___

Online: http://www.oncemusical.com

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles