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David Assman has cheeky response after being denied personalized licence plate

MELVILLE, Sask. – A Saskatchewan man has come up with a cheeky response to the province rejecting his request for a personalized licence plate.

David Assman, pronounced Oss-man, wanted to put his last name on his licence plate.

Saskatchewan Government Insurance said no because it could be considered offensive when seen out of context.

Assman says in a Facebook post that he appealed the decision but was again rejected.

In response, he added a large "ASSMAN" decal to the back of his truck that's designed to look like a licence plate.

The move has gotten a lot of response on social media — including from the SGI twitter account.

"All's well that ends well," said @SGItweets.

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Howard Alexander

Assistant Editor Howard Alexander comes to iNFOnews.ca from the broadcasting side of the media business.

Howard has been a reporter, news anchor, talk show host and news director, first in Saskatchewan and then the Okanagan.

He moved his family to Vernon in the 90s and is proud to call the Okanagan home.

If you have an event to share contact Howard at 250-309-5343or email halexander@infonews.ca.