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As gay marriage bans fall, corporate America’s sponsorship for gay pride parades increases
Original Publication Date: June 26, 2014 3:13PM
Publication Updated: January 8, 2025 10:48PM
SALT LAKE CITY – Corporations have increased visibility this summer at gay pride parades around the country as same-sex marriage bans fall in the courts and polls show greater public acceptance of gay marriage.
From Starbucks to eBay to Macy’s, companies are finding that the benefits of sponsorship outweigh the risks of staying away, giving them a chance to make a statement in support of diversity and use it to help recruit and retain top talent who want to work for a business that supports LGBT rights.
Some of the largest gay pride events are scheduled for this weekend, including in New York, San Francisco and Chicago.
At many companies, support for pride parades and festivals is being fueled by internal Lesbian, Gay, Bisexual and Transgender councils.
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