50 Cent says his SMS Audio company benefits from Beats/Apple; debuts new headphones

CP28828501
FILE - This Sept. 19, 2013 file photo shows Curtis "50 Cent" Jackson at the New York City Ballet 2013 Fall gala at Lincoln Center in New York. 50 Cent thinks the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company. The rapper unveiled the latest line in SMS Audio at an event on Wednesday, June 18, 2014, with New York Knicks star Carmelo Anthony, a new pitchman and investor. (Photo by Evan Agostini/Invision/AP, File)

NEW YORK, N.Y. – 50 Cent says the recent blockbuster deal between Beats by Dre and Apple only helps his headphone company.

The rapper unveiled the latest line in SMS Audio at an event Wednesday night with New York Knicks star Carmelo Anthony, a new pitchman and investor.

50 Cent says when people see how much Apple acquired Beats Electronics for they will see how valuable SMS is. The deal came to more than $3 billion. He thinks SMS could follow in the footsteps of Beats by Dre.

The company has been around since 2011.

News from © The Associated Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

Join the Conversation!

Want to share your thoughts, add context, or connect with others in your community?

Create a free account

The Associated Press

The Associated Press is an independent global news organization dedicated to factual reporting. Founded in 1846, AP today remains the most trusted source of fast, accurate, unbiased news in all formats and the essential provider of the technology and services vital to the news business. More than half the world’s population sees AP journalism every day.

Related Articles