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H&M apologizes after racism charges in monkey sweatshirt controversy

LONDON – Clothing giant H&M has apologized and removed an advertising image of a black model in a sweatshirt with the words "Coolest monkey in the jungle."

The brand removed the image, but kept in place other designs modeled by white children.

U.K. Labour Party lawmaker Kate Osamor tweeted that she was "totally shocked, dismayed to say the very least" by the image and, addressing H&M, asked "do you think this imagery is an appropriate representation of a young black boy?"

The retailer said Monday that the "image has now been removed from all H&M channels and we sincerely apologize to anyone this may have offended."

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Howard Alexander

Assistant Editor Howard Alexander comes to iNFOnews.ca from the broadcasting side of the media business.

Howard has been a reporter, news anchor, talk show host and news director, first in Saskatchewan and then the Okanagan.

He moved his family to Vernon in the 90s and is proud to call the Okanagan home.

If you have an event to share contact Howard at 250-309-5343or email halexander@infonews.ca.