NHL releases all-star game jerseys in collaboration with Justin Bieber

The NHL and Adidas have teamed up with Justin Bieber to create a new collection of jerseys for the NHL all-star game in Toronto next month.

The hockey league says the jerseys were designed in collaboration with Drew House, the fashion label co-founded by the Canadian pop superstar who will also attend the all-star weekend hosted by the Toronto Maple Leafs.

The collection features four versions of the jersey — one for each all-star team — in blue, red, yellow and white colours, emblazoned with a large NHL crest on top of a star.

The NHL says it wanted a “fresh perspective” on the all-star jerseys, which are available for purchase online and at select retailers.

Bieber co-founded the Drew House label, which bears his middle name, in 2018.

The NHL all-star skills competition is set for Feb. 2 and the all-star game will be played Feb. 3 at Toronto’s Scotiabank Arena.

This report by The Canadian Press was first published Jan. 14, 2024.