Elevate your local knowledge
Sign up for the iNFOnews newsletter today!
Ashley Madison tones down tagline on dating website
TORONTO – The company that owns the Ashley Madison dating website has dropped the signature tagline: “Life Is Short. Have An Affair.”
AshleyMadison.com is now going with the tagline: “Find Your Moment.”
In addition, the company’s corporate identity has been switched to Ruby Corp., from Avid Life Media.
The changes are part of a rebranding campaign that was announced last week by the Toronto-based company, which hired new senior management in April to replace founder Noel Biderman, who left in August.
Avid lost about a quarter of its annual revenue last year after a security breach last summer exposed names and financial information about millions of purported Ashley Madison clients.
News from © The Canadian Press, . All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Join the Conversation!
Want to share your thoughts, add context, or connect with others in your community?
You must be logged in to post a comment.
