BOSTON – The maker of Samuel Adams beer and Truly Hard seltzer is moving into Canada’s cannabis beverages market.<\/p>\n<\/p>\n
The Boston Beer Co. says it will create a subsidiary to serve as a Canadian research and innovation hub for non-alcoholic?cannabis beverages.<\/p>\n<\/p>\n
The subsidiary will help the company develop and pilot pot drinks ahead of the possible federal legalization of cannabis in the U.S. and other countries.<\/p>\n<\/p>\n
Boston Beer says the subsidiary will be led by Paul Weaver, who previously worked for Canopy Growth Corp. and Molson Coors.<\/p>\n<\/p>\n
Beer companies have become increasingly interested in cannabis beverages in recent years with Molson and Hexo Corp. starting a joint venture called Truss Beverage Co. and Constellation Brands Inc. investing in Canopy.<\/p>\n<\/p>\n
In the third-quarter of 2020, Ontario consumers bought $3.6 million in cannabis beverages from retailers and $555,000 through the provincial pot distribution website.<\/p>\n<\/p>\n
This report by The Canadian Press was first published May 17, 2021<\/p>\n<\/p>\n
Companies in this story: (TSX:WEED, TSX:HEXO)<\/p>\n<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
BOSTON – The maker of Samuel Adams beer and Truly Hard seltzer is moving into Canada’s cannabis beverages market. The Boston Beer Co. says it will create a subsidiary to serve as a Canadian research and innovation hub for non-alcoholic?cannabis beverages. The subsidiary will help the company develop and pilot pot drinks ahead of the […]<\/p>\n","protected":false},"author":522,"featured_media":1620,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"guid":"","source":"The Canadian Press","byline":"","published":"2021-05-17T04:01:11","updated":"","_infotelid":"CP1593599044","_prepressid":"","_multisite_post_sync":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[383,2,381],"tags":[],"region":[309,310,311,312],"class_list":["post-322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-in420","category-topnews","region-kamloops","region-kelowna","region-penticton","region-vernon"],"blocksy_meta":[],"jetpack_featured_media_url":"https:\/\/staging.infonews.ca\/in420\/wp-content\/uploads\/sites\/3\/20210517130536-a3eace8cf36c06aacf18174e66bb3b77e81efac3dc36876effb5625ce899fb5b.jpg","post_modified":"2021-05-17T11:01:11","post_modified_gmt":"2021-05-17T18:01:11","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/posts\/322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/users\/522"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/comments?post=322"}],"version-history":[{"count":3,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/posts\/322\/revisions"}],"predecessor-version":[{"id":3804,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/posts\/322\/revisions\/3804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/media\/1620"}],"wp:attachment":[{"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/media?parent=322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/categories?post=322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/tags?post=322"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/staging.infonews.ca\/in420\/wp-json\/wp\/v2\/region?post=322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}